DiFrutta:
Logo & Collateral
DiFrutta wanted to position itself as a sophisticated, all-natural, and a bit exotic option to their competitors without alienating budget-conscious foodies or families with little children.
ROLES
Graphic Design
Illustration
Family-Friendly
Gourmet
DiFrutta wanted to position itself as a sophisticated, healthier, and a bit exotic option to their competitors without alienating families with littel children, or who are on a budget. I modified the Bodoni font to echo the Italian in the name.
Patterns
Some of their flavors are seasonal, experimental, and based on special occasions. The popsicle in three different colors offers visual diversity, like their flavors; this offers flexibility for future branding development.
