Security National Life:
Sales Agents Campaign
Under direction of national Vice President of Sales, I developed copywriting, concept, and design for a national recruitment campaign of preneed sales agents in the funeral industry.
ROLES
Art Direction
Copywriting
Graphic Design
Seriously
Lighthearted
Security National Life positions itself for sales agents as a promising, more dynamic alternative to bigger preened insurance companies.
This positioning is reflected on the colorful, lighthearted ads which overshadow the seriousness of the competition and ease the gloominess of the business.
